Naples Soap Company Adds Three Florida Stores

With the launch of three additional stores, Naples Soap Company, a retail destination known for high-quality skin and hair care products, has increased its footprint in Florida.

“We are now officially traveling from the Panhandle to southeast Florida to Florida’s west coast in the state of Florida. Early in 2022, we set our sights on these areas because, according to Deanna Wallin, founder and CEO of Naples Soap Company, they perfectly matched our expansion strategy to be in high-traffic, coastal destinations that draw visitors, seasonal residents, and year-round shoppers. We encountered numerous construction and hurricane-related delays, but we overcame them to design lovely retail spaces where customers can view, touch, smell, try on, and purchase our products.

The company’s second location in the Florida Panhandle is the new store at 4771 E. County HWY 30A, Suite C101 in Santa Rosa Beach. The 1,200 square foot retail area is close to The Lodge 30A, a brand-new luxury boutique hotel. The beach vibe and multigenerational appeal of the Company are ideal for this family-friendly resort. In April 2023, the Santa Rosa Beach shop officially opened.

In early May 2023, Naples Soap Company will launch its first location in southeast Florida in response to strong client demand. The 1,800 square foot boutique is situated at 331 N. University Drive, Suite M2-1000 in Plantation, Florida’s hippest new shopping center, Plantation Walk. “For years, customers have been driving Alligator Alley from Broward, Miami-Dade, and Palm Beach counties to shop at our Tin City and 5th Avenue Naples stores,” said Wallin. We’re eager to service this demographic by opening our first store in southeast Florida in response to client requests.

Last but not least, the thriving new neighborhood of Wellen Park will soon have a 2,300 square foot boutique by Naples Soap Company. “This new store in Venice will bridge the geographic gap between our Fishermen’s Village facility in Punta Gorda and our Main Street location in Lakewood Ranch. We thought that opening a store in the brand-new Wellen Park development was an obvious decision because this area is expanding so quickly and we have such a strong brand in Charlotte and Sarasota counties, said Wallin. The Venice location of the new store, which is located at 19790 Wellen Park Blvd., Suite 102, is scheduled to open around the third week of May.

Naples Soap Company, which was established in 2009, has been assisting clients by offering a deluxe line of skin and hair care products that are manufactured with superior, natural, and organic ingredients. The company’s sensitive skin care line, natural soaps, body butters, sea salt scrubs, and opulent bath bombs among its best-known products. Products from the Naples Soap Company are made to nourish the soul, soothe the skin, and stimulate the senses.