Collier County to add more spending on tourism advertising.

Collier County is set to increase its spending on tourism advertising, reflecting a positive trend in the local tourism sector. This decision comes in light of significant growth in tourism tax collections and overall economic impact from visitors.

Current Tourism Trends

Increased Revenue
Collier County has reported a 13.29% increase in tourism tax collections for the current fiscal year, totaling approximately $38.16 million so far. This figure is approaching last year’s total of $41 million1. The most recent data indicates that the county collected over $4.26 million in tourist taxes for May 2024, marking a 5.47% increase compared to the same month in 20231.Visitor Spending and Economic Impact
Visitor spending has also seen a notable rise, with direct spending increasing by 14.1% in May alone. The total economic impact of tourism in Collier County is up by 12.8% year-to-date13. This growth is attributed to a resurgence in international visitors, particularly from Europe, alongside a steady influx from traditional markets like the Midwest and Northeast U.S.1.

Advertising Budget Increase

The Tourist Development Council (TDC) has recognized the importance of sustaining this momentum through increased advertising efforts. Although there was a slight reduction in funding for Visit Florida from $150,000 to $113,000, the TDC believes that continued investment in marketing will yield significant returns.

With rising tourist tax collections and increased visitor spending, Collier County’s decision to enhance its tourism advertising budget is strategically aimed at capitalizing on current trends. By promoting itself as a premier destination, the county aims to attract even more visitors, thereby further boosting its economy.